Customer relation > Marketing > Marketing campaigns > Marketing Campaigns - Implementation
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Marketing Campaigns - Implementation
Prerequisites
Activity codes
The following activity codes (sorted by type) may have an impact on the way the function operates :
BOM :
No. operation/campaign
General parameters
The following general parameters may change the way the function is working :
Customer Relation
CIBAUSFLT (defined at level User) : User filter
Sequence numbers
The sequence numbers used to number the documents managed by this function are :
CMG : Marketing Campaigns
ACT : Sales Activity
SCQ : Phone Calls scripts
The sequence number assignment function defines the sequence number which is used
Authorizations
This function is object managed. The creation, modification, and deletion operations can be activated or deactivated for a given user. Filters by roles can also be associated with this function.
As data is linked to a site, a filter per site can be activated.
Other prerequisites
Miscellaneous tables
The following miscellaneous tables are used by the function. They must be populated if necessary :
Miscellaneous table number 456 : Object of the generated calls
Tables used
The following tables are implemented by the function :
| Table |
Table description |
|---|---|
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AUTILIS [AUS] |
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CALLATTEMP [CTT] |
Call attempt |
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CMARKETING [CMG] |
Marketing campaign |
|
HD4CLOB [HD4] |
Commerl reports text files |
|
HD5CLOB [HD5] |
Marketing text files |
|
MAILING [OMM] |
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MEDIA [OMN] |
|
|
PHONECALL [CLL] |
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|
PHONING [OMP] |
|
|
TABCUR [TCU] |
|
|
TRADESHOW [OMT] |