This object presents the history of all the media campaign carried out for all marketing campaigns.

The media campaigns group together a large range of advertising operations:

  • Advertising campaigns on TV
  • Advertising campaigns on the radio
  • Advertising campaigns in newspapers
  • Advertising campaigns in magazines, either general or professional

Etc.

NB: Creating a new media campaign cannot be possible in this function. This object can only be used in inquiry mode. The creation of a media campaign operation directly in this object will lead to the following consequences:

  • The operation will never appear in the marketing planning;
  • The operation will not be associated to any marketing campaign;

The only method to define a new operation is the media campaign assistant, available from a marketing campaign.

Prerequisite

SEEREFERTTO Refer to documentation Implementation

Screen management

The marketing operation of the type media campaign is made up of a single tab.

Header

Chrono 

This field is not accessible to the user and is used to store the unique key for the record. This key is calculated by the OPG sequence number counter. By default, this counter is made up of a sequence number made up of 15 characters.

This sequence number counter is delivered by default with an automatic functioning. To ensure the correct functioning of the Media campaign object, it is strongly advised to keep these standard characteristics. The OPG sequence number counter is shared with the Mass mailing, Call campaign and Trade show objects. This is used to exploit the functionalities and the Crystal Report documents available at the level of the marketing campaign.

Site

This field identifies the site at which the operation is principally managed.

Campaign

Reference on the marketing campaign from which the media campaign operation has been generated.

Block number 2

Tab Characteristics

Denomination

This field must contain several words that are used to identify a media campaign in an unequivocal manner.

Objective

This field is used to enter a quick description for the expected objective of the marketing operation. In fact, this description must not exceed 235 characters. In the case where a very specific and complete description must be entered, it is advised to use the "File - comment" menu or use the icon that appears to the right of the Objective field. In this case, the addition of the Objective note makes it possible to understand the sense of the entered text.

Media

This field indicates the media support used for the operation.

Circulation

This field indicates the population affected by the media used:

  • For press advertising, it is the number of readers;
  • For radio advertising; it is the number of listeners;
  • For television advertising, it is the number of viewers.

This information is interesting in order to measure the return rate at the end of the operation and to establish any important variances according to the media used.

Start and End

These fields indicate the operation duration.

Budget

This field is used to identify the purchase cost of the advertising space necessary to carry out the operation. The Currency field is used to value the entered amount.

Block number 1

Description (field DES)

This field must contain several words that are used to identify a media campaign in an unequivocal manner.

Objective

field FULOBJ
field OBJICO

Support

Media (field MED)

This field indicates the medium used for the operation.
Circulation (field DTB)

This field indicates the population affected by the media used.

For press advertising, it is the number of readers;

For radio advertising; it is the number of listeners;

For television advertising, it is the number of viewers.

This information is interesting in order to measure the return rate at the end of the operation and to establish any important variances according to the media used.
Start (field OMNSTR)

This field indicates the operation start date.
End (field OMNEND)

This field indicates the operation end date.
Budget (field BUD)

This field is used to identify the purchasing cost of the advertising space necessary to carry out the operation.
Currency (field CUR)

This field is used to value the amount entered for the advertising space purchase.

Closing

Closed operation (field CLO)
Closing date (field CLODAT)

Returns

This button is used to view the marketing returns generated by the media campaign.

Error messages

In addition to the generic error messages, the following messages can appear during the entry :

No currency code entered. Creation denied.

This message is displayed if a user attempts to confirm the creation of an operation containing a budget without its associated currency.

No currency code entered. Modification refused.

This message is displayed if a user attempts to confirm the modification of a operation containing a budget without its associated currency.

Tables used

SEEREFERTTO Refer to documentation Implementation