A lead is the prerequisite of a not qualified prospect. It is a trail or a commercial opportunity which can be considered as such as a potential customer.

A lead can have different origins: it can be recorded from a form during a trade show or directly from a website. A lead can also have been contacted to respond to a call script.

In Sage X3, leads, contacts and business partners are managed simultaneously. A non-qualified lead is an entity (an individual or a company) which has not been attached to a BP yet (customer or prospect) or which has not been considered as a contact in the database yet.

A lead record is used to enter as much personal and professional information as possible. Once qualified, a lead can be attached to a BP code (customer or prospect) or a contact code. The information extracted from the lead are transmitted to the customer, prospect or associated contact records.

Prerequisite

SEEREFERTTO Refer to documentation Implementation

Screen management

A lead record contains a simple header and four tabs used to enter different types of information.

Header

A lead header displays the contact's title. It is also used to know the name of the sales representative assigned to lead manager. In manual creation of a lead, the manager corresponds to the representative code associated with the connected operator. It is nevertheless possible to mass assign a posteriori a set of leads meeting specific criteria. These criteria are defined if the function Lead sector. The leads mass assignment with respect to all these criteria and their reconciliation to a particular sales representative code is carried out from the function Lead assignment.

In addition to the title and the lead assignment, the header is, generally speaking, designed to enter a status and an interest. As long as the lead is on hold, (Default status received in lead manual creation) or as soon as it switches to disqualified status, it will not be possible to be transformed to BP (customer or prospect) or it will not be possible to save it as a contact in the database.

Thus, the user can modify the lead status as and when tracking. The lead on hold passes to the status contacted, then qualified or disqualified.

For qualitative and statistical purposes, it is also possible to enter a cash-based level or lead.

Tab Professional information

This tab is designed to enter professional information concerning the lead.

Tab Addresses

This tab is designed to enter a professional address.

Tab Classifications

This tab is used to enter additional personal information.

Tab Note:

This tab is designed for the supervisor responsible for the lead to comment (free text) on the exchanges tracking.

The origin of the lead is also displayed. It is designed to know the method used when creating the lead record (manual, by import creation etc.).

Specific Buttons

Allocation

This button is designed to transform a lead to a BP (customer or prospect). The information coming from the lead will be reused by default on the created BP.

A lead can be transformed to a BP only if the status is contacted or qualified.

Customer

This button is designed to transform a lead to a contact. The information coming from the lead will be reused by default on the created BP. Concerning the contact, it is possible to track its origin, that is to say, if it was initially created as a lead (toolbar menu in contacts management).

A lead can be transformed to a BP only if the status is contacted or qualified.

Error messages

The only error messages are the generic ones.

Tables used

SEEREFERTTO Refer to documentation Implementation